Expert Insights
Strategic Insights for Leaders Navigating Growth
Why Your Acquisition Direct Mail Is Costing You More Than It Should
Direct mail still works! I want to say that clearly before anything else, because I talk to ministry and nonprofit leaders regularly who are...
How Can Ministries Show Up in Google AI Answers and ChatGPT?
When someone in your community is looking for a church, prayer support, a food pantry, counseling resources, or a place to volunteer, where do they...
Public Relations or Paid Content? Both Can Advance Your Cause
Every now and then I have a conversation with a potential client about the goal of public relations. I talk about how PR raises awareness, that it...
The Gift Hiding in Your Donors’ Tax Forms
Before I worked in ministry marketing, I worked for a self-directed IRA custodian, the company that holds clients’ IRA investments, processes their...
How to Build an Urgent Fundraising Game Plan
Many types of nonprofits may encounter urgent fundraising situations. These are times when something outside of your organization creates a clear,...
Don’t Mistake Familiarity for Fatigue
There are certain songs you can recognize from the first few notes. Maybe you loved one of them once. You played it in the car, added it to every...
10 Things Every Ministry CEO Should Stop Doing
Most ministry leaders don't have a growth problem. They have a leadership bandwidth problem. Every week, ministry CEOs, Executive Directors, and...
How Can Podcasts Boost Ministry Outreach and Engagement?
Nonprofits, ministries, and Christian media organizations look for new ways to reach people with messages that inspire, educate, and transform...
